"dislike" button you’ve been waiting for is
finally coming to Facebook.
a town hall Tuesday, Chief Executive Mark Zuckerberg
said Facebook is responding to years of demand from
users who simply aren’t satisfied with the
"like" button alone.
didn’t confirm whether the feature would officially be
called "dislike" or specify when it would be
rolled out. The Menlo Park, Calif., company had resisted
developing a "dislike" button for years
because Zuckerberg wanted to avoid a Reddit-style system
of upvoting or downvoting posts.
doesn’t seem like the kind of community that we want
to create," he said during the Q-and-A at Facebook’s
headquarters, which was streamed live on Zuckerberg’s
Facebook page. "You don’t want to go through the
process of sharing some moment that was important to you
in your day and have someone downvote it."
want the button because they need other ways to
"express empathy" beyond liking a post, he
said. If someone posts about a death in the family, for
example, users want an option other than clicking
every moment is a good moment," Zuckerberg said.