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One of the
cruise's ports of call is Portofino, Italy, where
passengers and crew retired to the Jolly American
Bar for evening drinks and dancing.
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MONACO -
Boarding an easyCruise is like moving to college: The people
look young, the showers look scary and you pretty much have
one question: When’s the party?
And just like in college, the answer is every night. All
night. You can sleep when you’re old.
EasyCruise is not your grandma’s cruise line. No
Vegas-style shows (but a DJ who spins till 5 a.m.); no
formal captain’s dinner (no need - he dances and drinks
with the passengers anyway); no water-park-style swimming
pool (just a well-populated hot tub).
It’s part hostel, part frat house, part summer camp,
all in exotic locales.
EasyCruise is the latest venture of 38-year-old ‘‘serial
entrepreneur’’ Stelios Haji-Ioannou, whose London-based
company, easyGroup, owns, among other things, a successful
budget airline (easyJet), a chain of hotels (easyHotel) and
an Internet provider (easyInternet).
The company’s first and only ship, the 170-capacity
easyCruiseOne which launched in May, offers energetic but
economical travelers from all over the world a way to party
- frugally - on the playgrounds of the rich and famous.
How frugally? Think $375 for a four-night Mediterranean
cruise.
Summer’s easyCruise playground was the French and
Italian rivieras, with stops in Cannes, St. Tropez and Nice,
France; Monaco; and Genoa, Portofino and Imperia, Italy. The
winter playground, beginning this weekend, will be the
Eastern Caribbean - Martinique, St. Lucia, St. Vincent, the
Grenadines, Grenada and Barbados.
The easyCruise kids on these playgrounds average 32 years
old - about 20 years younger, the company says, than the
passengers on most commercial cruises these days.
Here’s why:
Unlike traditional cruise lines, which keep people
entertained at all times on the ship, there’s not much
reason to stay onboard easyCruiseOne when it’s not moving.
You don’t pay for any extras. If you want food, you’ll
pay for it onboard. Housekeeping? Gotta order it on ship.
Extra towel? Extra money. In that way, it’s more like a
ferry than a cruise ship, industry watchers say.
EasyCruise’s big selling point to young travelers is
its schedule. The ship doesn’t leave port until morning -
sometimes as late as 10 a.m. - so guests can party all night
onshore, if they choose. They can board and disembark
anywhere along the itinerary, too, as long as they spend at
least two nights on the ship.
With one season behind it, what easyGroup has called its
‘‘experiment’’ is working, says James Rothnie,
easyGroup director of corporate affairs, though others in
the cruise industry wonder how it’s possibly making money.
In May, its first month of operation, the ship filled 59
percent of its cabins. By August, that number was more than
80 percent, and weekends in September were full, ship
personnel said.
Though most of the marketing has concentrated on the
United Kingdom, thousands of passengers are booking from all
over the world, says Rothnie, easyGroup director of
corporate affairs. About 50 percent this summer came from
the United Kingdom and 10 percent from the United States.
Others came from Canada, Australia, New Zealand, Ireland,
South Africa, Germany, the Netherlands, France, Italy, Spain
and Greece.
‘‘EasyCruise is attracting a young crowd who would
not generally have considered cruising with a conventional
cruise line,’’ Rothnie explains. ‘‘These 20-, 30-
and 40-year-olds do not like the idea of being kept on a
ship every evening, which is exactly why easyCruise gets the
young and independently minded crowd.’’
You might say the ship itself is independently minded -
EasyCruiseOne is bright orange, the company’s signature
color, inside and out.
You wouldn’t think an orange boat would be so hard to
find in a harbor. That is, unless you were boarding in
Monaco, the luxury-ship capital of the universe.
Under cloudy September skies and aided only by a port map
printed from the easyCruise Web site, I lugged my supersized
American suitcase downhill toward Port Hercule, along busy
streets, searching among all the shiny white boats for any
shade of orange. I passed decadent yacht after decadent
yacht whose daily varnish-polishings probably cost as much
as my five-day cruise.
‘‘Excuse me, where can I find easyCruise?’’ I
asked a police officer walking toward me.
‘‘It’s behind the big one,’’ he said, pointing
around the bend to a mammoth cruise ship, the Insignia,
dwarfing everything else in the harbor.
There it was: the little orange David among all the
glittery, glamorous Goliaths.
Check-in was, well, easy. Except for heave-ho-ing my
overstuffed suitcase up the gangplank. (I was silly to think
there’d be porters.)
The ship’s ‘‘grand foyer’’ was a
purple-and-orange couch, coffee table and reception desk in
the small entryway. No pianist serenading or waiter
sashaying by to offer me my first onboard cocktail. But it
was remarkably clean, quiet and small.
EasyCruiseOne had been a gambling boat in Singapore
before easyGroup bought and refurbished the whole thing last
spring, Rothnie says. Now there’s a Cafe Ritazza coffee
shop and convenience store on the main floor, an
American-style sports bar a floor above and a gym a floor
below.
And the staterooms?
Tiny. Orange. Bare-bones.
The 75 standard cabins, 90 square feet designed for two
people, have two twin-size mattresses on the floor, about a
dozen hangers, an outlet, a mirror, a shelf and a couple of
hooks. Four-person cabins with bunk beds are also available,
as are suites, which are a bit larger and have couches and
balconies.
But the tiny ‘‘wet unit’’ is the same in all the
cabins: a shower stall, sink and toilet, all behind one
sliding shower door. The biggest complaint I would hear from
passengers all week was about the ‘‘reluctant’’
shower drains and the subsequent water that stood on the
bathroom floors. It was an inconvenience, but a minor one,
they would say; after all, you don’t get a four-star hotel
for a budget-motel price.
These were the kinds of accommodations I’d expected on
my $400-easyCruise.
What I didn’t expect was the camaraderie among the
passengers, the wild-and-crazy nights under the starry
Riviera skies and all the e-mail addresses I’d take home
as souvenirs.
Kind of like college.
A sign posted outside the exit each day tells passengers
when the ship will depart for the next port: 6 a.m., 8 a.m.,
10 a.m., sometimes later. If you’re not back on board,
they’ll pull away without you and might destroy your
luggage, you’re warned.
‘‘Who needs a warning like that for a 6 a.m.
departure?’’ I thought as I exited the ship for the
evening in Monaco. Oh, how easily time slips away when you’re
gallivanting in party meccas along the Riviera.
A late night with other easyCruisers at the Casino de
Monte Carlo and then at a dock party outside a luxury yacht
found me running back to my little orange ship at 5:59 a.m.
the first night of my cruise.
Over a few laughs and a bottle of champagne, I, along
with some fellow easyCruisers - a couple from the United
Kingdom celebrating her birthday and a lovely young Polish
woman on ‘‘holiday’’ - watched the sun rise behind
Monaco as we pulled away from port.
Bedtime that night: 8 a.m.
From then on, I decided to stick closer to folks who I
knew wouldn’t let this adventuresome solo reporter cut it
so close on another deadline.
In Portofino, that meant joining a large group of
passengers and crew at the Jolly American Bar for evening
drinks, dancing and a karaoke-style ‘‘Greased Lightning’’
impression before the tender boat took us all back to the
ship, anchored a ways from the small harbor.
Other port cities, such as Genoa, offered less to do at
night, so most of the nightlife moved back on the ship.
After a nap in Genoa from about 10 p.m. to 1 a.m., the call
of the club awoke me. Up on deck, a DJ was spinning
everything from the Beatles to Billy Joel, Kylie Minogue and
Beyonce.
About 50 people - women, men, passengers, crew, even the
ship’s captain - danced and drank beer and fruity
cocktails like ‘‘Sex on the Boat’’ from the outdoor
cocktail bar. Two outgoing women from Belfast, best friends
vacationing together, practically pulled me onto the dance
floor; we stuck together the rest of the cruise. Pretty soon
I found myself dancing to ‘‘Uptown Girl’’ with the
captain, Fabien Roche.
Like most of the easyCruise staff and officers, Roche has
worked on other cruise ships. And, like most everyone else,
he says this one is the most fun.
Another night, around a table on deck, I commiserated
with some gals from London on a universal topic: men. Later,
in the hot tub, a group of us jokingly critiqued outfits and
predicted who, on board, might go back to the room that
night with whom.
Just like in college.
EasyCruise and the competition it provides are good for
the cruise industry, says Oivind Mathisen, editor and
co-publisher of New York-based ‘‘Cruise Industry News,’’
which publishes newsletters and magazines and maintains a
Web site on the topic. But until there’s evidence that
easyGroup is making significant money from this venture, few
cruise lines are apt to follow its no-frills,
party-all-night model, he explains.
Traditional cruise lines are not targeting the same
demographics as easyCruise, Mathisen says. Most are focused
on getting families onboard, offering things like rock
climbing, in-line skating and, in the case of Royal
Caribbean, body surfing on the ship.
‘‘Obviously they’re targeting more active people,
and that implies younger people,’’ he says, ‘‘but
not at (easyCruise’s) bare-bones level.’’
Rothnie says that 98 percent of easyCruise’s summer
passengers indicated that they would consider taking another
cruise. He said he’s encouraged by the American response
to the Caribbean cruises, too. Half of the people booking
are Americans. Most of the marketing outside of the United
Kingdom has been through the company’s Web site,
www.easycruise.com, he says, ‘‘which has proved
effective to a Net-savvy American audience.’’ (All
reservations are made online, another change from
traditional cruise lines.)
While onboard the ship, I kept hearing rumors of an
easyCruiseTwo ship and a Greek Isles itinerary being planned
for next summer, all a possibility, Rothnie says.
‘‘We have said all along that we will go through a
whole calendar year - a summer and winter season - before
making any firm commitments to expansion,’’ he says.
‘‘However, Stelios is spending an increasing amount of
time already on studying the growth of easyCruise. Along
with the French and Italian rivieras and the Caribbean,
other areas of the Mediterranean, the Greek Islands and the
Red Sea and Arabian Gulf are all areas of interest to us.’’
EasyCruise isn’t for everyone - certainly not for those
who want to be pampered and eat from buffets at all hours of
the night on the ship. And, as inexpensive as the cruise is,
getting to the regions can significantly increase the price
of the trip for American travelers. Airfares to Nice in
September were about $900, and flying to Barbados isn’t
much cheaper.
But if you’re young or young at heart, don’t mind
sopping up water from the bathroom floor and want to meet a
lot of people from around the world in one (very small)
space, you might just be a good easyCruiser.
Two months back from the trip, I still exchange e-mails
with my new good friends from the cruise. There’s even an
easyCruise reunion in the works.
Again, just like college.
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IF YOU GO:
All bookings are made through the easyCruise Web site, www.easycruise.com,
and charged to a credit card. You can book online now for a
winter itinerary in the eastern Caribbean, or for a
Mediterranean itinerary beginning again in May 2006. You
must book for at least two consecutive nights, but you may
embark and disembark anywhere on the itinerary and for up to
14 days. The cost of the cruise is per room (not per person)
per night.
In the Mediterranean, fly to Nice, France, via London,
New York City, Paris or Rome. In September, round-trip
airfare on British Airways to Nice Cote d’Azur airport was
$918. If embarking the cruise in Monaco, take a 30-minute
train ride from Nice for less than $10. Cannes and St.
Tropez, France, are also short train rides from the airport.
The only other city along the route that has an airport is
Genoa, Italy.
In the Caribbean, Barbados, Martinique, Grenada and St.
Lucia have airports.