John ‘Jack’ Jeffrey Sichterman
Sept. 20, 1965 — Dec. 10, 2017

John ‘Jack’ Jeffrey SichtermanAfter a brief, but brave battle with cancer, Jack Sichterman passed away on Dec. 10, 2017, at his home in West Lake Village, Calif. surrounded by his loving and devoted wife, Katie, and children Sydney, Jake, and Cassidy; together with his mother, Jean, and sister, Tracy. He was 52 years old.

He is sorely missed by his loving and adoring wife of six years, Katie Sichterman, (nee Russo) and his children Sydney, Jake, Cassidy (Schilling), and Carly Weil (Will Adams). He is survived by his mother, Jean Sichterman (nee Waichulis), and his father, Steven Sichterman, and step-mother, Corrine Sichterman. He is remembered by his brothers Scott Sichterman (Alan Myers), and Mark Sichterman, (Judy Sichterman) and his sister, Tracy Sichterman (Ryan Christbaum) with love. Aunts and uncles include Joan O’Malley (Dennis O’Malley deceased), Carol Sichterman, and Jim Sichterman; together with his cousins Peter O’Malley (Beth O’Malley), Christopher O’Malley (Karen O’Malley), Treasa Dolan (Rick Dolan),  Laura Jurek, (Todd Jurek) Anne Winkler (nee Sichterman) (Edd Winkler), and David Sichterman (Coleen Sichterman). He is also survived by nieces Lauren, Claire, and Megan Sichterman, and Tessa and Mia Christbaum, and nephews Matt and Dan Sichterman, together with many friends. 

Jack was born in Milwaukee on Sept. 20, 1965, in the Women’s Pavilion of Milwaukee Lutheran Hospital. He was raised in Brookfield and Waukesha, and attended St. Mary’s Grammar School and Catholic Memorial High School, where he was an avid student and basketball player. He attended Marquette University and was a walk-on for the Marquette Warriors (now Golden Eagles). He earned a degree in marketing from Marquette University, graduating in 1986.

Jack left his creative mark on everything he touched and he influenced a variety of industries over the course of his career. His accomplishments include leading the repositioning of the MotorClothes division of Harley-Davidson in the early 1990s, as well as leading the team that launched www.harleydavidson.com  in 1996.  It is no surprise that Jack won several Tell Awards as a writer/director of industrial films for Harley-Davidson and others. Clients like PropPoint, Symbio,  the Amway Center, HTC, BMW Mini Cooper, the Orlando Magic, and the Golden State Warriors were lucky to have been influenced by this man who had unique vision and iconic ideas.

One of Jack’s greatest dreams was to build a craft brewery. In 2009 he headed a team to develop and create a unique beer brand in Iceland, aptly named Einstok, meaning unique or one of a kind. Over the past eight years, Einstok has grown into a global brand with distribution in 22 countries. Jack’s Viking spirit will live on as Einstok continues its quest to brew exceptional beer, and to strive to achieve Jack’s long-term vision of continuing to grow a respected global craft brand.

Jack was a mentor and influencer; his kind and loving nature was an example to everyone he met. He helped initiate a Marquette University College Scholarship Fund in memory of his longtime friend Brian Hanley, which exists today. Everyone who knew him was touched by his warm and passionate example. He believed in the magic of the universe, the power of love and life without limits. His legacy:  “Be Happy. Start with love – for everyone – that is the foundation for happiness.  Tell people you love them.  Don’t wait, don’t hesitate. Do it now.”

Memorial services are being planned in Milwaukee and West Lake Village.  According to his wishes, he was cremated.  In lieu of flowers, the family asks that you donate to the children’s college fund at Sichterman College Fund.