What does Hollywood do when it's
having a rough summer at the box office? Bring back "Lord
of the Rings," of course.
Beginning next week, a select group of theaters across the
nation are bringing Peter Jackson's epic back to the silver
screen, bundled with all sorts of juicy extra footage.
In a fascinating bit of counter programming, organizers are
betting on the fact that audiences will be every bit as
psyched to return to Middle Earth as they are about rushing to
see such new titles as "X-Men" and "Green
Lantern."
AMC Mayfair Cinemas 18 has signed up for this summer
experiment, and "Fellowship of the Ring" is now
poised to screen once again at 7 p.m. Tuesday.
The special screenings are being organized by Warner Home
Video and NCM Fathom - the same company that was behind the
screenings of the Metropolitan Opera at Brookfield's Majestic
Theater.
"Rings" fans can expect to see the full
"Extended Editions" of each "Rings"
chapter June 14, June 21 and June 28. For those who have not
yet seen these supersized versions, it means you'll be seeing
more than three hours of new footage across the trilogy.
Director Peter Jackson will also be personally introducing
each screening, from the set of the "Rings" prequel
"The Hobbit."
In a summer of films that feel like marketing plans put to
celluloid, the return of the "Lord of the Rings"
trilogy is like a breath of foreign emotions - a blockbuster
that sincerely cares about its characters and their quest.
If you're anything like me, and in dire need of a summer
movie adrenaline shot, all you have to do is mark the calendar
for Tuesday at Mayfair. Be there.
E-mail: snyderreviews@hotmail.com