Miller Lite Oasis at Summerfest will include a new stage
along with other improvements.
- As Summerfest prepares to celebrate its 50th season,
MillerCoors will renovate its longstanding Miller Lite Oasis
stage area at Henry Maier Festival Park on the lakefront.
also will support a reconfigured marketplace and permanent
glass building Summerfest retail store with air-conditioning,
Milwaukee World Festival, Inc. announced. The marketplace and
Summerfest store neighboring the MillerCoors area will be
funded by Milwaukee World Festival.
of our hometown markets, we will continue to invest in
Milwaukee and are proud to support one of the greatest music
festivals in the country,” said James T. Wright III, general
manager of Wisconsin for MillerCoors.
is scheduled for the 2017 festival season. Eppstein Uhen
Architects of Milwaukee and Hunzinger Construction Co. of
Brookfield have been selected to manage the project.
absolutely thrilled to once again renew our partnership and
work with MillerCoors to renovate and upgrade the Miller Lite
Oasis,” said Don Smiley, president and CEO of Milwaukee
World Festival, Inc.
financial figures or square footage were announced.
renovated stage area will incorporate design elements
reflective of the historic Miller Brewery and Miller Valley
while eliminating visual obstructions.
Lite Brew House will be a new side stage bar with covered
space for patrons. It will have front-row access through
Hospitality Deck will be significantly expanded.
viewing deck and redesigned bar areas at Miller Lite Oasis
will improve access and accommodation.
Lite Oasis, built in the 1970s, was last upgraded in 2006.